Diamonds Direct is dedicated to offering the highest quality diamonds and fine jewelry at affordable prices for everyone. Being members of the largest buying groups in the world, the Independent Jewelers Organization (IJO) and the Retail Jewelers Organization (RJO), allows us to be direct diamond importers. Buying directly from Antwerp, Belgium, the diamond capital of the world, gives us the opportunity to give substantial savings while hand-selecting the perfect diamond for you. We travel twice a year to Antwerp to hand-select diamonds for our store and our customers as well as various gem shows and conferences around the world to ensure we have the finest merchandise and selection as well as the knowledge to keep up with the ever changing industry.

In business for over 20 years, we have a strong customer base and strong sense of customer satisfaction. We strive to make your jewelry buying experience easy and enjoyable. We offer something for everyone and every occasion, from award winning mountings for white or colored diamonds and rare gemstones to Rolex watches and accessories.